Dr. Mark Kovacs is a researcher, professor, coach and applied scientist. He has held a number of roles in elite sport including heading up the Sport Science, Strength & Conditioning and Coaching Education departments for the United States Tennis Association, holding the position of Senior Director of Sport Science & Health for the Cleveland Cavaliers in the NBA, being the Director at the Gatorade Sport Science Institute (GSS) as well as an executive at Pepsico. Dr. Kovacs has also held roles as sport science consultant to the ATP and WTA Tours and the NCAA. He is a co-founder of the International Tennis Performance Association (www.itpa-tennis.org) which is the leader in tennis specific sport science and fitness education. He also established the Kovacs Institute (www.kovacsinstitute.com ) focused on improving human performance through performance science. He has published over 50 peer-reviewed scientific articles and abstracts, six books and presented to over one million people on various aspects of sport science