Dan Plews is an Applied Sports Scientist, Researcher and coach. As a Sports Scientist (specialising in Physiology) Dan has worked closely with athletes who have won more than 30 world and Olympic titles in the sports of rowing, kayak and triathlon. As a researcher, Dan completed his PhD in applied heart rate variability (HRV). This work focused on implementing and validating methods regarding the application of HRV to track training adaptation in elite athletes. Since then, Dan has gone onto having more than 60 peer-reviewed publications around applied sports science and exercise physiology. Dan was the Head of Physical Performance at Emirates Team New Zealand during the 2021 America’s Cup winning campaign, and leads Performance Physiology for Women’s Canoe Racing New Zealand. He also is the Founder of his own Company Endure IQ. Dan is seriously passionate about endurance sport, particularly Ironman triathlon, where he has coached numerous high-level pros including the 2022 Ironman World Champion Chelsea Sodaro. He lives and breathes endurance and is a competitive Ironman athlete himself. In 2018 he broke the amateur course record at the Ironman Word Championships in Hawaii, Kona in a time of 8 hr and 24 minuets, and in 2023 at the age of 41, set an astonishing time of 7 hours and 56 minutes for the Ironman triathlon distance.
