Craig is Assistant Director and Head of Research for the Manchester Metropolitan University Institute of Sport and the Research Lead for the Department of Sport and Exercise Sciences and a Professor of Human Physiology and Nutrition at the same institution. He takes an integrative approach to his research, with a particular interest in the impact of exercise and nutrition on adaptations to muscle and bone. Among other things, Craig is a Fellow of the American College of Sports Medicine (ACSM) and a Section Editor for the European Journal of Sports Sciences.